Hi! I’m Jackie Gallina
My last name comes from my grandma’s side of the family (it means ‘hen’ in Italian!)
Her parents moved here from Italy in the 1910’s and owned and operated a grocery store in the heart of Rochester for years.
I know that it takes a rare person to brave entrepreneurship. I hope I can take a chunk of the overwhelm off of your plate by offering first-rate design services, delivered efficiently, while conveying the heart of what your brand is all about.
My Backstory
In 2010 I graduated from Nazarath College with a degree in Graphic Design & Illustration and an emphasis on Business. After a couple years working in a super corporate in-house marketing position here in Rochester, I took a leap of faith and moved to NYC.
I landed a packaging design job at a small linen company near Bryant Park. A year later a major home product manufacturer in Manhattan hired me as a stationery designer specializing in surface design.
While living in NYC and working for them, I sourced art to fit within seasonal branding guidelines of big box retailers, met with buyer’s to receive their art direction and relay it back to the design team, studied trends, dove deep into visual storytelling, created original designs, production art and I oversaw a team of designers.
After I moved to Miami and launched my own business (more on that below!) I’ve continued on as a senior designer, helping to produce hundreds of designs each year and prepare production artwork for stationery and home decor items for mass-market stores.
You can see my designs in: Michaels, Joann, Five Below, TjMaxx, Nordstrom Rack and more.
Product Launch
The real magic began in 2021 when I launched my first solo project. I illustrated and self-published a tarot deck that told the story of my life in NYC.
It was met with an overwhelming response and hit its Kickstarter goal within a few days of launching, reaching a final number of $23,000 in the month-long campaign. This incredible support allowed me to go on to create a full product range and get my hands dirty running an e-commerce business.
Since then, sold thousands of copies of the deck have been sold world-wide and it’s has been carried in shops in London, France, NYC and across the US and Asia.
Now let’s bring your vision to life
This year the magic continues to unfold. I moved back to the Finger Lakes area, and opened my books to clients. It’s been a dream to help local business owners level-up their designs by getting to the essence of their brands and conveying that through all types of mediums.
I would love to create this brand magic with you!
Business owners are pillars of our community. You all have so much heart, resolve and dedication. I hope I can make this aspect of your business seamless (and fun!) by infusing the ‘why’ behind your brand into your designs and delivering top-tier service!
I’d love to use my experience to help you grow your brand through copywriting, newsletter designs, marketing materials, social media packages, web design, marketing strategy, brand design, digital marketing collateral and more!